Slingsby Gin has teamed up with iconic British institution and home of Royal Ascot
In a year that marks the Queen’s Platinum Jubilee, we are incredibly proud to announce that we will be sponsoring one of the UK’s most iconic British institutions, which has been part of the fabric of the country’s horseracing and social calendar since 1711.
As the official gin supplier to Ascot, Slingsby Gin will have exclusive pouring rights across the racecourse, including the most anticipated race meeting of the year, Royal Ascot, which is held in June. Slingsby Gin will have exposure through exclusive branding and activations, branded bars for the season and inclusion in event coverage which is broadcast in almost 200 territories around the world.
To further celebrate the sponsorship, we will also be running an on-pack competition, launching into retailers this Spring, in which consumers can win tickets to attend Royal Ascot celebrations, Britain’s most valuable race meeting.
We are delighted to add this to our existing long-standing sponsorship with one of the golf world’s most exciting events, the BMW PGA Championship, and we hope that the new Ascot partnership will further strengthen our strong sporting connections. As an award-winning brand with British heritage and roots, our gin is made in the UK and combines quality British ingredients with Yorkshire spring water, the connection with a prestigious British institution such as Ascot is one that we are incredibly proud of.
Our co-founder Marcus Black had this to say: “We are extremely proud of our British heritage and roots at Slingsby, so when the opportunity arose to work with Ascot, one of Britain’s most iconic institutions, we jumped at the chance. We are honoured to have been named the racecourse’s official gin supplier and we are excited to align with Ascot’s promise to ‘raise the standard’ by delivering the best possible experience for customers throughout the season.”
Felicity Barnard, Commercial Director from Ascot Racecourse also says: “Working with like-minded British brands like Slingsby is always a pleasure. We can’t wait for them to be our official gin supplier for the season, and we are really looking forward to having them at our events and seeing how our customers respond to their incredible range of gins.”
To follow our journey with Ascot and to see exclusive behind-the-scenes content, follow us on social media, @slingsbysocial, on Twitter, Facebook and Instagram.